The Nurse Shark Academy Subscribers Are Invited to Partner on LinkedIn Content & Events: Let's Explore Our Collaborative Marketing Fit to Expand Our LinkedIn Reach Together
One of my top goals for the third quarter is to build collaborative marketing relationships with “Nursing News You Can Use” subscribers. Partnering with Smart Women Partner & Grow Rich on the first annual Nursing Enterprise Developers Week (July 15 - 21) has lit a fire under me to begin laying the foundation for a virtual bridge that connects my business, The Nurse Shark Academy, and women whose businesses not only complement mine but also represent my ideal clients. Together, we can create joint content on LinkedIn that will catapult our businesses, counteracting the current algorithm changes.
I invited co-marketing strategist @Jerrilynn B. Thomas, founder of Smart Women Partner & Grow Rich, to analyze my business and LinkedIn newsletter to help me figure out how to engage collaboratively with “Nursing News You Can Use” subscribers. As a registered participant of the 2024 One Million Woman Link Up—a movement to spark collaborative marketing relationships among 1 million female LinkedIn members organized by Smart Women Partner & Grow Rich—I’m building a tribe, Nursing Enterprise Developers, to expand my marketing reach and include my subscribers.
“Nursing News You Can Use” Co-Marketing Partnership Analysis
Collaborative marketing relationships are crucial not only for my business but for yours as well. If you’ve been putting them on the back burner, it’s time to move them to the front. Jerrilynn asked me a series of questions to acquaint herself with my business, newsletter, and personal marketing style. Here’s what I shared:
What does your business do? And how does it do it better than any other company?
Tina Baxter is The Nurse Shark, the only nurse business mentor who utilizes an innovative, proven, three-step HE-ME-WE framework. This approach is designed for nurses worldwide who seek the freedom to live on their own terms in an era where many feel stressed, burnt-out, and unappreciated. Tina's unique framework empowers nurses to reclaim their time, autonomy, and control over their career direction and future.
What audience does it serve?
My primary market is established nurses, globally, whether retired, transitioning, or currently employed, who:
Desire to do more with their career.
Are business owners or potential business owners wanting to reclaim their time and autonomy.
Want to feel in control of their future and life direction.
Educate me about one or more pain points your target audience has.
Many nurses feel overwhelmed and underappreciated in their roles. The Nurse Shark Academy addresses this by creating a community that fosters growth, support, and empowerment. Just as nurse sharks in nature are social creatures that nurture their young, we cultivate an environment where nurses support and elevate each other, fostering a sense of control and direction in their professional and personal lives.
Who are you and what makes you unique?
Helping you navigate the journey of building and growing your business is my unwavering promise. Using our holistic HE-ME-WE framework, we offer strategies, insights, and encouragement to empower you on your entrepreneurial path. Assisting you in achieving your goals through tailored advice, continuous learning, and a collaborative approach is at the heart of everything I do. Together, we'll work towards realizing your vision and making a positive impact in the healthcare industry. You'll feel more fulfilled and confident, bask in an atmosphere of peace and complete joy, and reclaim your passion for nursing.
Do you consider yourself to be an introvert, ambivert, or extrovert?
Ambivert.
What's the name of your LinkedIn newsletter? How did you come up with the name?
Nursing News You Can Use. I wanted to share information pertinent to leadership and nursing.
What's the focus of your newsletter? What audience does it target?
My newsletter focuses on leadership, healthcare news, and business topics. It targets nurses, healthcare leaders, and others who support nursing.
Tell me about your LinkedIn activities. Do you post articles? Do you create posts regularly? Do you have a generous following?
Yes, I post articles with my newsletter, share posts, host events, and comment on posts of interest. I currently have over 4,000 followers on LinkedIn.
I want to thank you for rolling up your sleeves and embracing my BIG BOLD 2024 goal to spark collaborative marketing relationships among 1M female LinkedIn members. What made you say yes?
I thought the idea was brilliant. I love the collaborative approach and the idea of women helping each other.
What is your BIG BOLD 2024 goal?
My goal is to publish my first book, which is currently in progress.
Are you working on anything right now that is new and exciting?
I am writing my book and working on my second e-book. I am in the second season of my podcast, The Nurse Shark Academy Show, and I am continuing my live show titled Nursing News You Can Use @5: Nursing, Business, News.
What can you bring to the table to make collaborating with you worthwhile?
I have a wide range of experiences in nursing and beyond.
Just about every LinkedIn user is experiencing a decline in engagement and reach with their posts. How have you been dealing with the problem?
I have been strategic in reaching out to others who engage in posts through the comments. I am also using video to captivate an audience.
15 Exclusive Collaboration Ideas for "Nursing News You Can Use"
Based on my responses, Jerrilynn recommended a deep dive into "Nursing News You Can Use" newsletter subscribers to find Business Coaches and Mentors, Software Solutions Providers, Legal and Financial Advisors, Marketing and Branding Agencies, Continuing Education Providers, Networking and Professional Associations, Freelance Platforms, and Local Business Chambers to co-market with.
Then she suggested the 15 outside-the-box collaboration ideas listed below for my business and newsletter:
1. Joint Virtual Workshops and Webinars:
Host a series of interactive virtual workshops and webinars featuring personal development coaches, health and wellness experts, and tech startup founders. These events can offer practical advice, innovative solutions, and motivational insights tailored for nursing enterprise developers.
2. Exclusive Content Series:
Develop an exclusive content series with contributions from diverse partners. This series could include interviews, guest articles, and case studies highlighting successful nursing enterprise developers, innovative business strategies, and industry trends.
3. Collaborative E-books and Guides:
Create collaborative e-books and guides with input from various co-marketing partners. These resources can cover topics such as starting a nursing business, maintaining work-life balance, leveraging technology, and personal branding.
4. Cross-Promotional Social Media Campaigns:
Launch cross-promotional social media campaigns to increase visibility and engagement. Partners can share each other’s content, co-host live sessions, and run joint contests or giveaways to attract a broader audience.
5. Interactive Online Community:
Establish an interactive online community platform for newsletter subscribers. This space can facilitate networking, peer support, and knowledge sharing, with regular contributions and moderation by co-marketing partners.
6. Health and Wellness Challenges:
Organize health and wellness challenges in partnership with wellness brands and fitness services. These challenges can include fitness routines, mental health practices, and self-care tips, encouraging active participation and community building.
7. Innovative Tech Tools Demos:
Partner with tech startups to offer exclusive demos and trials of innovative tools and platforms. These sessions can demonstrate how technology can streamline business operations, enhance productivity, and support the growth of nursing enterprises.
8. Visual Storytelling Projects:
Collaborate with creative agencies to develop visual storytelling projects. These projects can showcase the journeys of nursing enterprise developers through videos, infographics, and photo essays, adding a personal and inspiring touch to the newsletter.
9. Cultural and Arts Collaborations:
Integrate cultural and arts content by partnering with cultural organizations. This could include featuring artistic works by nurses, sharing cultural heritage stories, and highlighting the intersection of art and healthcare.
10. Educational Webinars and Certifications:
Offer educational webinars and certification programs in collaboration with educational platforms. These programs can provide in-depth training on entrepreneurship, business management, leadership, and other relevant skills for nursing enterprise developers.
11. Joint Social Media Campaigns:
Execute joint social media campaigns with branding agencies and wellness brands to boost engagement and reach. Create themed content weeks, such as “Business Strategy Week” or “Wellness Week,” where each day features content from different partners, including tips, interviews, and live sessions.
12. Innovation Competitions:
Host innovation competitions in partnership with healthcare tech startups and networking platforms. Encourage nurse entrepreneurs to pitch their business ideas or innovative solutions to healthcare challenges. Offer prizes such as seed funding, mentorship, or free access to premium business tools and services.
13. Interactive Live Shows:
Enhance the "Nursing News You Can Use @5" live show by incorporating interactive segments with co-marketing partners. For example, conduct live demos of new healthcare technologies, Q&A sessions with legal and financial experts, and interactive polls or quizzes related to business strategies.
14. Interactive Online Quizzes and Assessments:
Develop interactive quizzes and assessments in collaboration with business coaches and technology providers. These tools can help nurse entrepreneurs evaluate their business readiness, identify strengths and areas for improvement, and receive personalized recommendations for growth strategies.
15. Annual Collaborative Awards and Recognitions:
Establish annual collaborative awards and recognitions celebrating achievements in healthcare entrepreneurship. Partner with industry leaders and professional associations to nominate and honor outstanding nurse entrepreneurs, innovative startups, and impactful collaborations. Promote winners through dedicated features in the newsletter, enhancing prestige and community recognition.
Moving Forward with Collaboration
I’m ready to move forward with collaborating with my newsletter subscribers to link up our BIG BOLD 2024 goals. This is the year that we partner to dominate on LinkedIn. If you are interested in partnering with me to bring these collaboration ideas to life, DM me to set up a virtual cup of coffee. Then quickly register for the 2024 One Million Woman Link Up so I can add you to my tribe. You will receive info on how to join me in taking in the innovative collab activities associated with Nursing Enterprise Developers Week. Let’s create a legacy of empowerment and success together.
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